Horseplay is a project with playfulness in adults as a focal point. Playing is a big part of childhood; it helps us to develop and teaches us how to become adults. Therefore we often see play as an activity that differentiates us from children, but it could also be seen as an activity that makes us alike. Adults tend to play games that are considered more sophisticated and complex consisting of rules and framing difficult to understand for children. However, these games can also be seen as an intricate version and development of games that we played when being young.
In this project play and playfulness in adults have been investigated in order to find a way to inspire to the activity and emotion that have a positive impact on us. The experience of playfulness can reduce stress and make us feel happier. The finished result is not only a playful object, but also a norm-breaking product of how adults play. This, in hope to help us find our inner child.
“Is this honestly waste?” Yes it is! The waste from Swedese’s own production in Vaggeryd, their suppliers Steelnova and Anderssons Mekaniska has been transformed into a series of products that are designed for the home and office.
This project seeks to inspire people and industries to replace plastics by redefining useful everyday objects under a theme of ‘keeping your house clean’.