ba/Wear beyond tear
Sustainable garment consumption
I have always had a fascination with garments, but the consequences of the current production and consumption rate is unsustainable and damaging. This project strives to find a way to fulfill the need for clothes and keep the joy of them alive while making a clear stance for a more sustainable system.
To fundamentally change the system is too large a task, but showing a different way is the first step. By researching the issue and more sustainable systems, the goal became to prolong the use of existing garments.
To achieve this, the product designed is the outline of a business concept focusing on extending the use of discarded clothes by making them more desirable to purchase. This project tests and motivates the types of practices that could make such a business ethical and successful. This is done by making small scale experiments and looking into the need, system and marketing.