Keep your vegetables where you can see them

GRÖNT stores vegetables as the aesthetic plants they are – worthy to be displayed. Because when you see them, such as on your kitchen counter top, it is more likely you eat them.

How often do you throw away vegetables?Vegetables and other greens are beautiful raw food products and a main source for essential nutrition. Why are we wasting them?

Today, food is produced for you to eat and to throw away. Those vegetables in plastic bags in the bottom drawer of your refrigerator are easily forgotten. They tend to overripe and rotten before you remember them.

Statistics show that we don’t eat enough vegetables, even though we think we do. At the same time vegetables is the largest category of household food waste. GRÖNT makes you as consumer more aware of your consumption and behaviour around food.

Project info
Agnes Sjöberg
Presskit (7.62 MB)