A brand exploration

For my bachelor thesis I wanted to explore branding and develop the foundation for a Leather accessory brand. I wanted to understand how the visual style in a brand hopefully could speak louder then a logo and not just be a limited collection. The first collection of products contained 4 products.

I wanted to use leather as the craft is a major hobby or even a passion of mine. The material itself lacks an equivalent replacement in its properties. a material that ages beautifully if treated correctly and has the ability to add in its ascetic value over time.

It was important for me to let all the detailing in the designs to have a function. for example using the stitching not just as a production necessity but as an aesthetics detail.

Project info
Adrian Petersen